Having only just moved to the the Bay Area a few months ago, one can safely call me a newcomer. But something that I notice here in San Francisco, and that I did not see in New York, is a more laid back and relaxed attitude. In general, people are nicer and treat you a little better than they would back east. So I was surprised and disappointed by the behavior of the host at Citizen Cake – a fairly famous dessert place on the corner of Gough and Grove Streets.
It was last Thursday, past dinnertime (around 8.45 or so). I had been there once before, had enjoyed the dessert and was looking forward to it again. There were four of us, and the restaurant was empty. Only two or three out of around twelve tables were occupied. Yet, we were told by the host – a short, bald, stocky, white man with a goatee – that the tables were only for dinner and not for dessert. He suggested for us to sit at the bar where there were only three seats available, and that one of us should stand. He literally told us to eat that way. It’s not so much that we were told to stand and eat that bothered me, it was his attitude. He had a smirk on his face and his “suggestion” was more like an order to us common-folk. When I said something about the restaurant being empty, he smirked again, and gave me a look that basically said, “Sit at the bar, or get out.” Well, we got out!
At first, I thought this treatment stemmed from the fact that we were a group of four Indians. In which case a “Dogs and Indians Not Allowed [link]” sign at the door would have sufficed. However, a careful look through the user reviews at a few places online (see here, here, and here) reveals that everyone is treated this way. Well, that’s sort of like the T-Shirt that says, “End Racism: Kill Everyone.” You got to admit, at least, that it will end racism!
Two things don’t make sense to me: First of all, the owner is supposedly a pretty famous chef (at least from the Press on their website). Obviously, she is not as good a manager as she is a chef. Some of the user reviews I saw have been around for quite a while, and clearly nothing has been done about them. Since the culture of a place trickles down from its leadership, it even makes me wonder what kind of a person she is. Secondly, if the restaurant is empty and no one is having dinner, why the [bleep] can’t you allow us to have dessert there? With that kind of business model, you’ll be attracting a whole lot of customers like us who plan to never set foot in that place again.
It is surprising and disappointing that, in this day and age of management-speak, a place like that should have such apalling customer service. It is more surprising that it is in San Francisco. Citizen Cake just lost four customers and everyone else who is repulsed enough not to visit there after reading this.




3 responses so far ↓
1 Jasleen // Jan 2, 2007 at 8:56 pm
I have been to citizen cake a couple of times and both times it was for lunch. So I did not face the “sit at the bar” scenario. Though on one occasion there was a fat fruit fly on top of my dessert. They got me a new one (me and my friend checked the positioning of the nuts in the dessert to make sure we got a new one!!) and they did not charge me for the dessert. So I guess in all I would call it positive. But it seems to me that the Hayes valley area has some issues like that. There is a restaurant on Hayes (near Franklin) where they have a $15 per person minimum. So one cannot go for only dessert. We found that out after being seated…LOL
2 The Great Ganesha // Jan 2, 2007 at 9:57 pm
well, at least they seated you first.
and methinks that they should have given you a coupon for a free dessert the next time as well. a fly in the dessert is not a good thing.
citizen cake murdabad!!
3 More Irish and Indian // May 29, 2009 at 9:38 am
I was reviewing cake stores here in SF I decided that I will NOT go to citizens cake. I had a few orders for a graduation but I will go elsewhere.
Maybe that will put the smirk on the other side of that bald headed fellow. Maybe this famous chef person (never heard of him) should come down to earth.
I am so sorry that you and your friends were treated like that. It is a horrible feeling when something like that happens….so ignorant
You should try Kara cupcakes at Scott St and Chestnut and they are also at Ghiradelli square.
They are so yummy.
I just realized that this was written in 2007. I am sure you have found another great desert place….good luck…
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